SEM Specialist (Facebook Ads + Google Ads)
E-commerce advertising expert
We are seeking a highly skilled SEM Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
Salary:
USD $1,200 – $2,000/month
Job Description:
Manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. Optimize ad performance through data-driven decision-making, improving ROAS & CPA. Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability. Creative testing & ad iteration to enhance engagement and conversion rates. Competitor & market trend analysis to identify opportunities and improve strategy. Reporting & insights generation using Looker Studio and other analytics tools.
Required Skills and Qualifications:
+5 years of experience running Facebook & Google Ads campaigns. +5 years of experience with Merchant Center. Hands-on experience with e-commerce stores (Shopify knowledge is a plus). Proficiency with Google Ads Editor for bulk campaign management. Strong analytical skills with a focus on revenue-driving decisions. Fluent in English (written and spoken). Experience with remarketing & dynamic product ads. Proven expertise in SEO (Search Engine Optimization). Experience with external feed management platforms (DataFeedWatch or Channable).