For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America within the growing ARTD category. Due to its growth the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. In this role you will be responsible for shaping the ARTD Pre-Mixed Cocktail brand strategies, plans, and execution for the FAB category,
partnering cross functionally across the region, and with Coca-Cola bottling partners. This is an exciting opportunity for a Brand Manager to act as an intrapreneur to help build a “start-up” in Latin America with the resources and backing of The Coca-Cola Company.
Flexible location: Brazil (SP/Rio), Colombia, Mexico
**What You’ll Do For Us**
- Manage Alcohol Category brand(s), focusing on key strategies and innovative plans and initiatives
- Identify key business priorities in order to develop and guide the overall alcohol brand strategy (proposition, target consumer, product)
- Develop the mid-term growth plan (2-3 years) and annual brand plans (ABPs) focused on addressing market needs
- Lead cross-functional teams (e.g. Commercial, IMX) on work assignments; provide direction and manage timeline milestones
- Secure required budget to execute brand plans
- Assess attractive consumer opportunities by leveraging consumer research in order to identify new profit growth areas (e.g., sub-categories, packaging)
- Develop perfect serve and drinking strategy guideline
- Deliver Growth Strategy, Annual Brand Plan (ABP’s)
- Identify new profit growth areas
**Qualifications and Requirements**- Bachelor’s degree in Marketing, Business or related field is required (Master’s or MBA degree is highly preferred)
- 5+ years of marketing experience with increasing responsibility and scope in Brand Management
- Must be fluent in English; Spanish or Portuguese is also highly preferred
- Demonstrate the ability to translating marketing objectives into strategies and plans. Proven success in developing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
- Knowledge of information used to define brand strategic corridors and develop appropriate business solutions and the ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines are needed
- Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities is needed
- Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio.
- Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings.
- Proven ability to manage and develop a marketing team
**What We Can Do For You**
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Iconic & Innovative Brands**: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America!
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Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
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Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Global **Community of Belonging**: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
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Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
**Skills**
Media Planning; Leadership; Creative Development; Consumer Segmentation; Competitive Assessments; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Analytical Techniques; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management**
Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one