About the Role
We are seeking a highly skilled Media Buyer to join our team. As a Media Buyer, you will be responsible for managing and optimizing our Google Ads engine, with a focus on scaling our ad spend from six figures to multi-millions while maintaining strong performance metrics.
Key Responsibilities
* Manage and optimize our Google Ads engine, ensuring efficient budget allocation across campaigns and balancing aggressive growth with disciplined ROI targets.
* Own the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling.
* Execute both search and video strategies using Google Ads and YouTube Ads Manager, setting up advanced audience targeting, keyword strategies, bidding models, and exclusions.
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities, optimizing key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
Requirements
* A minimum of 5 years running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven experience growing ad spend and scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
* Experience with attribution models and tracking setups (GA4, UTMs, etc.).
* Comfortable writing or editing ad copy for performance, not just branding.
* Self-starter who thrives in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
* Familiarity with AI tools to streamline analysis or creative ideation is a plus.
About You
* You must be fluent in English (read/write/speak).
* You will be working in US time zones, regardless of geographic location.
* You have access to a computer and a reliable internet connection.
* You can work in a reliable and distraction-free work environment.