We are seeking a skilled Google Ads expert to lead our home improvement marketing efforts. The ideal candidate will have extensive experience managing paid search campaigns and driving high-quality leads in the U.S. home services sector.
About the Role
This is a freelance/part-time position with growth potential, offering the opportunity to work on a variety of challenging projects and develop expertise in ad copywriting, funnel optimization, and performance analysis.
Key Responsibilities
* Plan, launch, and manage ad campaigns for U.S. home service clients across Search, Display, YouTube, and Performance Max platforms.
* Analyze campaign performance using KPIs such as CPL, ROAS, and lead quality, making data-driven decisions to optimize results.
* Collaborate closely with our internal creative and strategy teams to ensure seamless campaign execution.
* Deliver regular reporting and insights to stakeholders, highlighting campaign successes and areas for improvement.
Requirements
* A minimum of 3 years of experience managing Google Ads campaigns, with a strong track record of generating high-quality leads.
* Familiarity with conversion tracking, A/B testing, audience targeting, and bidding strategies.
* Excellent analytical skills, with the ability to interpret complex data sets and make informed decisions.
* Strong communication skills, with the ability to clearly articulate campaign results and recommendations to stakeholders.
What We're Looking For
We value candidates who possess a passion for digital marketing, a drive to deliver exceptional results, and a commitment to ongoing learning and professional development.
Please submit your resume, a portfolio or performance screenshots, and a brief message highlighting your experience with U.S. home improvement campaigns.