About Mimi BedsMimi Beds is a fast-growing children’s furniture brand inspired by Montessori principles. We design modern, safe, and thoughtfully crafted floor beds that help young children develop independence while creating beautiful spaces for families.Our products are trusted by thousands of parents across North America and are built with a focus on quality, safety, and timeless design.We are now looking for a Ecommerce Growth Lead to own and scale our customer acquisition and revenue growth.Role OverviewThe Growth Ecom Lead will be responsible for driving profitable growth across Mimi Beds’ digital channels. This role combines performance marketing, conversion optimization, lifecycle marketing, and data-driven experimentation.The ideal candidate has experience scaling DTC ecommerce brands and understands how to build sustainable growth engines across paid media, organic channels, and customer retention.This role reports directly to the leadership team and will play a key part in shaping the future of the brand.Key ResponsibilitiesGrowth Strategy & LeadershipDevelop and own the overall growth strategy for Mimi BedsIdentify and prioritize growth opportunities across acquisition, conversion, and retentionLead and coordinate marketing initiatives across paid media, content, lifecycle marketing, and partnershipsProvide direction and oversight to team members supporting marketing executionPaid Media & Customer AcquisitionDefine paid media strategy across Meta, Google, and emerging channelsGuide campaign strategy, audience testing, and creative experimentationMonitor performance metrics and ensure profitable scaling of acquisition channelsConversion Optimization & Ecommerce PerformanceLead initiatives to improve conversion rate, AOV, and overall ecommerce performanceWork closely with the team to test landing pages, product pages, bundles, and promotional structuresIdentify friction points in the customer journey and implement improvementsLifecycle Marketing & RetentionOversee email and SMS marketing strategyDevelop initiatives to increase customer lifetime value and repeat purchasesOptimize lifecycle flows including welcome series, abandoned cart, and post-purchase engagementInfluencer & Creative StrategyGuide the strategy for influencer partnerships and user-generated contentEnsure a consistent pipeline of high-performing creative for paid and organic channelsCollaborate with creators and internal team members to test and scale winning contentAnalytics & Growth InsightsTrack and analyze key growth metrics including:Customer acquisition cost (CAC)Return on ad spend (ROAS)Marketing efficiency ratio (MER)Conversion rateAverage order valueTranslate data into clear recommendations for leadershipQualifications7+ years of experience in growth marketing or performance marketingExperience scaling DTC ecommerce brandsStrong experience with paid acquisition platforms (Meta, Google, TikTok)Experience developing growth strategy and managing marketing initiativesStrong analytical and problem-solving skillsExperience working with Shopify or ecommerce platforms