Marketing Transformation Specialist
We are seeking a seasoned marketing professional to spearhead our mission-driven initiative aimed at bridging healthcare gaps. As a Marketing Transformation Specialist, you will play a pivotal role in designing and implementing strategic marketing campaigns that attract qualified doctors to underserved communities.
This is not just about metrics and campaigns; it's about harnessing the power of marketing to drive meaningful change. You'll work closely with our recruitment and strategy team to craft compelling narratives that resonate with purpose-driven physicians and help them build their patient base.
About the Role:
* You will design and execute localized marketing strategies to attract doctors to work in these communities.
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies.
* Run digital paid campaigns to build awareness and trust.
* Manage content creation with a focus on human-centered storytelling.
* Establish marketing processes and systems that can be replicated across multiple regions.
* Measure and optimize campaigns based on data.
Requirements:
* 5+ years of marketing experience.
* Excellent English skills (main work language serving North American clients).
* Experience in marketing agencies or startups.
* B2B and B2C experience.
* An entrepreneurial mindset.
* A passion for healthcare, purpose-driven work, or community building.
* Familiarity with Meta Ads Manager, WordPress/HTML, and analytics platforms.
Why This Role Matters:
* Meaningful Impact: You'll contribute to helping new doctors build their practice and enabling patients to access quality care.
* Remote Work: Enjoy flexibility in your work arrangements.
* Impact-First Culture: We measure success by outcomes as much as clicks and conversions.