Optimizing Traffic Allocation for Business Growth
We are seeking a skilled Business Analyst to optimize traffic allocation and drive transaction growth. The ideal candidate will have 4+ years of experience in traffic analysis, SQL expertise, and project management.
Key Responsibilities:
* Develop frameworks for traffic analysis based on business objectives to guide optimization decisions.
* Evaluate user-side traffic to identify opportunities for improvement and develop strategies for iterative optimization.
* Analyze user behavior to understand the impact of traffic allocation on transaction growth and provide actionable recommendations.
* Identify high-efficiency investment opportunities through evaluating various traffic allocation methods.
* Participate in goal-setting, experiment design, monitoring, and evaluation of key projects.
Required Skills and Qualifications:
* 4+ years of experience in internet traffic analysis with deep understanding of business logic (traffic operations experience preferred).
* Strong logical thinking with strategic vision and attention to detail.
* SQL proficiency for data extraction, analysis, and insight-driven reporting.
* Project management skills and effective stakeholder communication.
* Goal-oriented, self-motivated, and skilled in summarization.
Benefits of this Role:
* Collaborate with international talents as part of a global expansion team.
* Directly impact core business metrics through ownership of traffic evaluation.