We’re looking for a Paid Media Marketing Specialist to drive high-quality leads by creating, managing, and measuring Digital Marketing campaigns across Google, YouTube, social, and other relevant channels.About us:Smarter Contact is the market-leading AI-powered communications platform for real estate professionals in the US market. Our SaaS products power tens of millions of conversations monthly, helping real estate professionals close more deals using text and voice.The ideal candidate is a hands-on, independent strategic thinker who brings deep expertise in running digital marketing programs and developing digital marketing assets (with our designer) within B2B SaaS organizations.If you’re used to depending on task queues, waiting for someone to tell you what to do, or only being reactive instead of mostly proactive, this isn’t the role for you. But if you have a bias for execution and love taking ownership of outcomes — keep reading. What You’ll Own:Develop programs and strategies for customer acquisition, retention, and expansion through multiple channels, including search, PMAX, social, retargeting, content (written and video), and more.Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives.Drive continual improvements in lead conversion rates and revenue close rates.Continue to scale our marketing efforts and take primary responsibility for exceeding our KPIs for each quarter.Work closely with the overall Marketing team to define required assets such as content, images, video, etc.