Performance-Driven Media Strategist
We are seeking a highly skilled and experienced media strategist to join our team. As a performance-driven media buyer, you will be responsible for managing and optimizing our Google Ads engine, as well as launching and scaling YouTube as a standalone acquisition channel.
Responsibilities:
* Manage and optimize Google Ads campaigns across Search and Performance Max, ensuring strong performance metrics.
* Take ownership of scaling ad spend from six figures to multi-millions while maintaining aggressive growth targets.
* Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
* Ensure efficient budget allocation across campaigns, balancing growth with disciplined ROI targets.
Campaign Strategy & Execution:
* Owning the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling.
* Executing both search and video strategies using Google Ads and YouTube Ads Manager.
* Setting up advanced audience targeting, keyword strategies, bidding models, and exclusions.
Key Qualifications:
* 5+ years running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
Additional Requirements:
* Willingness to work in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.