Drive Customer Loyalty and Growth as a Retention Marketing Specialist
This strategic role involves planning, executing, and optimizing campaigns to increase customer lifetime value across email, SMS, loyalty, and review channels.
You will be responsible for developing lifecycle strategies for welcome series, winback, abandoned cart, post-purchase, and VIP journeys using retention tools like Klaviyo and Attentive.
Lifecycle Marketing & Strategy
* Build and manage email and SMS campaigns, flows, and transactional messages to create engaging customer experiences
* Develop segmentation strategies based on behavioral data, purchase frequency, and engagement to improve campaign relevance
* Implement loyalty and rewards strategies using Smile.io to increase repeat purchases and drive customer loyalty
Key Responsibilities:
* Create advanced segmentation and personalization strategies to tailor messaging and improve engagement
* Plan and execute A/B tests for subject lines, CTAs, send times, and content variations to optimize campaign performance
* Analyze campaign data and apply insights to refine targeting and improve future results
Technical Execution:
* Confidently build, QA, and troubleshoot campaigns using HTML/CSS when needed to ensure high deliverability and compliance standards
* Maintain technical expertise in Shopify to manage customer segments, tags, and product data
* Work collaboratively with cross-functional teams to align retention efforts with brand goals and initiatives
Requirements:
* 2+ years of experience in retention or lifecycle marketing for e-commerce or DTC brands
* Proven hands-on experience with Klaviyo, Attentive, Shopify, and Smile.io
* Strong knowledge of email and SMS automation, segmentation, and reporting
* Familiarity with GA4, UTM tagging, and multi-touch attribution
Bonus Points:
* Experience with review platforms like Judge.me, Okendo, or Yotpo
* Background in CRO or on-site retention strategies
* Experience with referral programs and VIP segmentation
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