Key Responsibilities
This role demands a strategic thinker who can drive high-quality lead generation through the execution of digital marketing efforts. The ideal candidate will have expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
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* Digital Campaign Management: Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Marketing Automation Execution: Implement email campaigns, retargeting, and automated workflows in ActiveCampaign to nurture leads, ensure accurate CRM data integration, and enable effective tracking for conversion optimization.
* Creative Asset Production: Design and produce brand-aligned marketing materials (e.g., brochures, digital ads, product images, videos, presentation decks) to elevate brand perception and drive audience engagement.
* Website & SEO Management: Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Social Media Management: Create, schedule, and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Analytics & Reporting: Use tools such as Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to build weekly reports; analyze performance data to inform campaign strategy and improve overall marketing effectiveness.
Success Metrics (KPIs)
The following KPIs are crucial for this role:
* Achieve 100% of weekly qualified lead generation goals.
* Maintain or reduce cost-per-lead benchmarks across paid channels.
* Reach defined weekly engagement growth targets across social media.
* Complete all marketing deliverables and campaign assets on time.
* Submit campaign reports and insights by assigned deadlines.
Requirements
To succeed in this role, you must possess the following skills and qualifications:
* 5+ years of experience in digital marketing, with a mix of creative and performance-based work and a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders (e.g., Elementor or similar).
* Solid understanding of SEO tools (e.g., SEMrush or similar), SEO best practices, and analytics and tracking tools (Google Analytics 4, Tag Manager, UTM, Meta Pixel).
* Hands-on experience with CRM platforms (ActiveCampaign, HubSpot, Salesforce, Pipedrive, etc.), as well as email marketing and marketing automation.
* Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro preferred).
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
* Highly organized, with strong attention to detail, time management, and follow-through.
* Strong visual and editorial design skills, with an eye for brand cohesion.
* Self-motivated team player who thrives in a remote work environment.
* Passion for luxury travel, storytelling, and hospitality is a plus.
Salary: USD 1,500/month
We offer competitive compensation, flexible remote work options, access to professional development, and growth opportunities within a dynamic luxury brand environment.