About the Role
Our company is a leading real estate lead generation and data provider. We're seeking a skilled Paid Media Ad Copywriter to craft compelling copy across multiple digital channels.
This role combines creative storytelling with performance marketing expertise, requiring the ability to write, test, and optimize ad copy that drives engagement and lead generation.
You'll collaborate closely with our team to develop data-driven ad messaging that scales across platforms.
Key Responsibilities:
* Create high-performing ad copy for paid ads on Meta, TikTok, Google, and YouTube.
* Work with designers and video editors to align visuals and copy for cohesive creative execution.
* Develop multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate.
* Use data insights and feedback from our Paid Media team to refine messaging and improve outcomes.