We are seeking a highly skilled Senior Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, with a strong analytical mindset and expertise in e-commerce advertising.
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Key Responsibilities:
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• Manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
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• Optimize ad performance through data-driven decision-making, improving ROAS & CPA.
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• Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
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• Creative testing & ad iteration to enhance engagement and conversion rates.
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• Competitor & market trend analysis to identify opportunities and improve strategy.
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• Reporting & insights generation using Looker Studio and other analytics tools.
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Required Skills and Qualifications:
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• +5 years of experience running Facebook & Google Ads campaigns.
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• +5 years of experience with Merchant Center.
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• Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
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• Proficiency with Google Ads Editor for bulk campaign management.
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• Strong analytical skills with a focus on revenue-driving decisions.
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• Fluent in English (written and spoken).
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• Experience with remarketing & dynamic product ads.
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• Proven expertise in SEO (Search Engine Optimization)
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• Experience with external feed management platforms (DataFeedWatch or Channable)
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Bonus Points:
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• Familiarity with creative strategy & ad copywriting for e-commerce.
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• Knowledge of email marketing & CRO strategies to enhance funnel efficiency.
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• Experience working with DTC brands in apparel, streetwear, or fashion.
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Schedule and Benefits:
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This is a full-time position with a salary range of $1,200 – $2,000/month. The schedule is full-time, and the position requires working in the Florida time zone.
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How to Apply:
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Please send your resume to [Email address] with the subject 'SEM Specialist Application - [Your Name]'
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