Media Data Analyst MMM (marketing mix model)Join to apply for the Media Data Analyst MMM (marketing mix model) role at CapgeminiMedia Data Analyst MMM (marketing mix model)1 week ago Be among the first 25 applicantsJoin to apply for the Media Data Analyst MMM (marketing mix model) role at CapgeminiGet AI-powered advice on this job and more exclusive features.The Analytics & Testing team has a broad scope supporting the entire Direct Business Unit. We build reporting, analyze data, run tests, and measure results. Our stakeholders who we support include Brand Media, Performance Marketing, Farmers.com, FFQ online quoting, Direct sales, Customer Retention, and many others. We take data, visualize it in clear formats so that stakeholders can take action off of it, and measure outcomes.The primary focus of this role will be to support our Brand Media and Performance Marketing teams.The analyst will be responsible for measuring the effectiveness of marketing campaigns and identifying areas for improvement.They will design and execute A/B tests to validate marketing strategies, with a key focus on interpreting results and presenting findings to leadership.It will be important for this role to provide actionable recommendations and insights.This role must have experience using MMMs (aka "marketing mix model" or "media mix model") to measure campaign effectiveness, generate scenarios, and optimize media plans.RequirementsOther Critical SkillsMMM ("marketing mix model" or "media mix model")- AdvancedIncrementality Testing - IntermediateAnalytics - IntermediateMedia Measurement - IntermediateSoftware / Tool SkillsSQL - IntermediateExcel - Entry LevelPowerBI - Entry LevelPython and/or R - IntermediateThis position comes with competitive compensation and benefits package:Competitive salary and performance-based bonusesHome Office modelCareer development and training opportunitiesFlexible work arrangements (remote and/or office-based)Dynamic and inclusive work culture within a globally known groupPrivate Health InsurancePension PlanPaid Time OffTraining & Development*Note: Benefits differ based on employee levelAbout CapgeminiCapgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Capgemini by 2xWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr