About This Role
Senior Paid Media Specialist
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Job Description
We are seeking an experienced Senior Paid Media Specialist to join our team. As a key member of our marketing team, you will be responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
You will optimize ad performance through data-driven decision-making, improving ROAS & CPA, and have a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
Key responsibilities include:
* Managing and scaling paid ad campaigns on Facebook Ads & Google Ads
* Optimizing ad performance through data-driven decision-making
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.)
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Requirements:
To be successful in this role, you must have:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Bonus Points:
Familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion are all highly valued.