Personalization Lead
Implement and maintain a robust personalization platform to drive effective campaign management.
* Develop and manage sitemaps using JavaScript to enhance user experience.
* Create and customize campaign templates, adapting models or developing solutions from scratch to meet business goals.
* Collaborate with teams to integrate the platform with other systems, ensuring seamless data exchange.
* Monitor campaign performance and propose enhancements to optimize results.
Key Responsibilities:
* Implement and maintain the Salesforce Marketing Cloud Personalization platform.
* Develop and manage Personalization sitemaps using JavaScript.
* Collaborate with marketing and development teams to integrate the platform with other systems.
* Ensure effective campaign management through regular monitoring and proposal of improvements.
Required Skills:
* Strong understanding of personalization platforms and their applications in digital transformation.
* Proficiency in JavaScript and ability to develop custom sitemaps.
* Excellent collaboration and communication skills to work with cross-functional teams.
* Able to analyze campaign performance and propose actionable recommendations.
Benefits:
* Opportunity to work on a global digital transformation project.
* Chance to develop expertise in personalization and campaign management.
* Collaborative and dynamic work environment.