Product Owner Loyalty & Marketing Automation - Youll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features. What youll do Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives. Write clear epics, user stories, and acceptance criteria ; maintain documentation in Confluence. Collaborate with global and local teams to deliver high-quality, scalable solutions. Support integration with the Single Customer View (SCV) and ensure data governance best practices. Facilitate agile ceremonies and ensure timely, value-driven delivery. What were looking for 58 years experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM. Strong grasp of Agile methodology and sprint management. Familiarity with MarTech tools CDPs, loyalty/promo engines, and automation platforms. Excellent communication skills in English and Spanish or Portuguese. Agile certification (CSPO, SAFe PO/PM) is a plus.