Account Executive Role
We are seeking a highly skilled Account Executive to manage the success of client PR campaigns, develop media strategies, conduct targeted outreach, and maintain regular communication with clients and media contacts.
1. Key Responsibilities:
2. Develop and execute strategic PR plans tailored to each client's needs
3. Serve as the primary point of contact for assigned clients, ensuring exceptional customer service
4. BUILD long-term relationships with clients, driving business growth and expansion
5. Conduct thorough research to identify key media outlets and create targeted media lists
6. Secure, filter, and respond to media opportunities in a timely manner
7. Coordinate logistics for media interviews, ensuring seamless execution
8. Follow up with media contacts to confirm placements and coverage timelines, maintaining open communication
9. Monitor media coverage through Google Alerts, tracking mentions or product features
10. Facilitate writing projects with the team to align with client goals and deliverables
11. Maintain awareness of industry trends and identify relevant angles for client exposure
12. Provide daily updates to clients, ensuring consistent communication
13. Prepare and send biweekly and monthly reports, showcasing campaign progress and results
14. Keep updated records of media coverage and interview status