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Publicidade e propaganda | gerente de planejamento estratégico de comunicação

São Paulo (SP)
The Weber Shandwick Collective
Gerente de inteligência de mercado
Anunciada dia 10 julho
Descrição

Publicidade e Propaganda | Gerente de Planejamento Estratégico de ComunicaçãoJoin us to apply for the Publicidade e Propaganda | Gerente de Planejamento Estratégico de Comunicação role at The Weber Shandwick Collective.Are you interested in being part of one of the world's largest global ecosystems of earned-first communication agencies? Do you want to work in a place designed to help brands, companies, and people with bold ideas that can potentially drive culture, operating at the intersection of technology, society, politics, and media?We believe in this and have well-defined values to achieve these goals: Curiosity, courage, impact, and inclusion. This is our DNA!We operate collaboratively, wear our hearts on our sleeves, are creative, work with empathy, and respect diversity. Are you in?About the agency CAPPUCCINOWe are a creative agency developing innovative solutions for brands across various segments. As part of The Weber Shandwick Collective, we turn challenges into impactful campaigns.About the positionThe Planning department at Cappuccino is growing rapidly! We are seeking a Strategic Planning Manager to work with an excellent team in designing precise, creative, intelligent, and results-driven strategies.Responsibilities and dutiesStrategy development: Collaborate actively in developing communication strategies aligned with the client's objectives, challenges, and business opportunities, with a deep understanding of these areas.In-depth analysis: Conduct multifactorial and multidisciplinary analyses to generate and support intelligent insights, creative solutions, and concrete outcomes. Be capable of visualizing the universe of available or desired information and identifying relevant data such as market, competition, trends, consumer habits, social dynamics, research, internal data (sales, turnover, awareness, penetration, frequency...), CRM indicators, both quantitative and qualitative.Briefing development: Create comprehensive and clear briefings for the agency's creative teams, accurately transmitting strategic insights, communication objectives, and client expectations, ensuring campaigns align with strategic guidelines.Reverberation evaluation: Establish strategic KPIs and monitor campaign performance, analyzing relevant metrics and their impact on client results. Identify opportunities for optimization and strategic adjustments during campaign cycles, ensuring objectives are met. Prepare interim and final reports.Presentations and pitches: Actively participate in meetings with clients to present strategies, results, and recommendations. Communicate strategies clearly and persuasively, justifying decisions based on data analysis and strategic insights.Requirements and qualificationsRequirementsComplete higher education in Advertising, Marketing, or related fields;Previous experience as a Strategic Planning Analyst in advertising agencies;Solid knowledge of market research techniques and data analysis;Excellent analytical skills and the ability to turn data into actionable insights;Strong oral and written communication skills, with the ability to present ideas clearly and persuasively;Ability to work collaboratively in a multidisciplinary team and under pressure;Advanced English proficiency.Additional informationDifferentialExperience working with multinational clients;Experience with consumer goods;Having a portfolio of planning with measurable results to share with us.The work is hybrid, with in-office presence twice a week (Berrini - SP) and participation in client meetings as needed.If you identify with this, we want you on our team!Apply now and don't waste any more time!Our fantastic TA team will contact you to proceed with the process.Note: Candidates applying through any job board platform should complete their registration on Gupy.Good luck!#VemPraCapp
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