Strategic Product Leadership
Seeking an accomplished Product Owner to spearhead the implementation of innovative Loyalty and Marketing Automation platforms for LATAM markets.
You will bridge the gap between marketing teams and technical delivery groups, ensuring seamless business needs translation into actionable features.
* Own and prioritize product backlogs for Loyalty and Marketing Automation initiatives.
* Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
* Collaborate with global and local teams to deliver high-quality, scalable solutions.
* Support integration with Single Customer View (SCV) and ensure data governance best practices.
* Facilitate agile ceremonies and ensure timely, value-driven delivery.
Requirements:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.