Brand Leadership Opportunity
A seasoned branding professional is sought to shape a sophisticated, global brand narrative. This remote, part-time leadership opportunity involves defining and advancing the strategic direction of a renowned brand.
Key Responsibilities
1. Develop a comprehensive brand strategy that reinforces long-term identity, purpose, and market positioning.
2. Elevate brand storytelling by building clear messaging frameworks, tone-of-voice guidelines, and creative direction principles.
3. Ensure brand consistency across digital platforms, campaigns, partnerships, and recruitment communications.
4. Lead the evolution of visual and verbal branding elements for a cohesive and differentiated brand experience.
5. Conduct brand audits, competitor analysis, and audience insight studies to refine positioning and strengthen brand relevance.
6. Collaborate with marketing, creative, and leadership teams to ensure alignment between brand expression and business objectives.
7. Introduce innovative branding initiatives aimed at enhancing recognition, trust, and emotional connection with target audiences.
8. Guide the creation of brand playbooks, asset libraries, and governance systems.
9. Deliver executive-level presentations articulating the brand strategy, its rationale, and impact on long-term growth.