Associate Director, Marketing Science
We are a dynamic growth firm at the intersection of marketing consulting and data intelligence driving revenue and brand recognition for leading and emerging companies around the world. We value diversity in backgrounds and experiences strongly believing our people and culture are key to our success.
Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results driven by integrity autonomy and grit.
As a full-service growth marketing firm we offer best-in-class services including SEO Content Marketing Paid Media Social Media Marketing Programmatic + CTV Public Relations Influencer Marketing Email + SMS Conversion Rate Optimization Retail Marketing and Creative.
Here at our company we are hyper-focused on helping brands drive revenue growth and brand recognition ultimately driving irrefutable value for our clients.
At the heart of our firm is our proprietary technology nova which analyzes businesses through first-party data simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.
Managing billions in media our dynamic team of consultative marketers creatives analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
Proficiency in spoken and written English at an advanced level is required for this role. A day in the life The ideal candidate will have a strong understanding of modern measurement incrementality statistics data analysis and reporting as well as the ability to communicate effectively with clients and internal teams.
The associate director marketing science will oversee and guide the measurement strategy for high-impact marketing campaigns across multiple client accounts bringing an elevated strategic mindset advising both internal and client leadership teams on best practices for statistical modeling experiment design customer analysis and attribution-based measurement.
Additionally you will provide executive-level strategic direction managing the relationship for your book of business and collaborating across departments to drive client success and high sentiment as a senior leader you will also be responsible for setting standards for measurement best practices mentoring and managing junior team members and ensuring the continued growth of our measurement capabilities.
Key Responsibilities:
* Lead and manage the overall measurement strategy for a book of high-priority clients overseeing the execution of statistical modeling incrementality experiment design and customer analysis.
* Drive the implementation of advanced measurement methodologies and models ensuring that insights are actionable and tied to client business goals.
* Work closely with senior leadership to develop and maintain long-term strategic relationships with clients ensuring their satisfaction and success with our services.
* Lead cross-functional collaboration efforts across client-facing teams creative departments and analytics teams to implement holistic data-driven marketing strategies.
* Leverage large datasets and sophisticated data tools R Python SQL to uncover and communicate meaningful performance insights and areas for optimization.
* Drive and communicate forecasts and performance outlooks to senior-level stakeholders offering strategic advice and so what insights for ongoing campaign optimization.
* Lead the team's efforts in improving operational efficiency continually refining the measurement and marketing science processes and setting new benchmarks for client performance.
* Champion the use of AI and automation tools to improve deliverable efficiency productivity and measurement outcomes across client accounts.
Requirements:
* Bachelor's degree in marketing business administration or a related field.
* 8+ years of experience in marketing analytics and measurement.
* 3+ years of agency experience.
* Strong business acumen with the ability to translate quantitative data into actionable business insights and recommendations especially related to applying outputs of statistical models and market experiments to marketing strategies.
* Proficiency in R Python and SQL.
* Experience with ETL tools such as Funnel.io and Fivetran.
* Strong understanding of full-funnel marketing strategies.
* Extensive knowledge of owned earned and paid marketing channels as well as first-party data tools.
* Excellent communication and organizational skills to collaborate effectively across teams internally and externally.
* Demonstrated managerial experience including the ability to lead mentor and motivate a team highly dependable individual who thrives in a fast-paced environment and is a self-starter.
* Excellent problem-solving communication and decision-making skills.
* Ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders.