Senior Writer (Roteirista)Location: RemotePosition Type: ContractCompany: Pocket FMAbout UsAt Pocket FM, our mission is to deliver immersive storytelling experiences to a global audience. We are looking for a strategic and creative Senior Writer to lead content development, drive show performance, and manage a team of writers across multiple audio series.Role OverviewAs a Senior Writer, you will be the end-to-end owner of multiple shows, responsible for their creative direction, content quality, and audience performance. You will lead a team of Junior Writers, oversee localization and adaptation workflows, and ensure that each show delivers strong engagement and retention. This role requires a blend of storytelling expertise, analytical thinking, and leadership to continuously optimize content from a user-first perspective.Key Responsibilities1. Show Ownership & Editorial StrategyOwn multiple shows end-to-end, from pre-editorial planning to post-release optimization.Define show-level creative direction, narrative arcs, and long-term storytelling strategy.Review and approve concept notes, localization approaches, and adaptation frameworks.Ensure consistency in tone, character development, and narrative quality across episodes and seasons.2. Content Development & Adaptation OversightOversee script adaptation and localization workflows executed by Junior Writers.Ensure all scripts meet editorial standards, cultural relevance, and storytelling depth.Guide the use of GenAI tools for structured, high-quality script adaptation.Provide detailed feedback and direction to refine scripts before production.3. Team Management & LeadershipManage and mentor a team of Junior Writers, each assigned to individual shows.Review outputs, provide constructive feedback, and ensure consistent quality across the team.Drive accountability, productivity, and skill development within the team.Foster a strong creative culture focused on storytelling excellence and user impact.4. Performance Monitoring & OptimizationTrack and analyze show performance using key metrics such as user retention, listen duration, and conversion.Identify underperforming episodes, story arcs, or shows and implement data-driven improvements.Plan and execute show reworks based on audience behavior and feedback.Continuously optimize content to maximize engagement and platform growth.5. Production Collaboration & Quality ControlProvide feedback on voice-over, production quality, and final audio output.Ensure alignment between scripts and produced audio content.Collaborate with production, QC, and creative teams to maintain high-quality output.6. User-Centric Content ImprovementAnalyze user feedback, comments, and listening patterns to refine storytelling approaches.Apply a strong user-first lens to identify gaps and solve content-related challenges.Ensure content resonates with target audiences and drives long-term engagement.7. Stakeholder CollaborationWork closely with business, content, and production teams to align on show goals and performance targets.Participate in weekly reviews with the business team to evaluate show progress and define action plans.Communicate insights, risks, and opportunities effectively across stakeholders.8. Promotion & Growth StrategyGuide the development of promotional concepts and scripts for assigned shows.Ensure promos align with the show’s narrative hook and audience appeal.QualificationsBachelor’s degree in Literature, Creative Writing, Media, Communications, or a related field.Proven experience in scriptwriting, content localization, or storytelling for audio/video platforms.Strong leadership experience managing writers or creative teams.Deep understanding of narrative structure, pacing, and audience engagement strategies.Experience working with AI-based writing/adaptation tools is preferred.Strong analytical skills with the ability to interpret performance data and drive decisions.Excellent communication, feedback, and stakeholder management skills.Ability to manage multiple shows and deadlines in a fast-paced environment.Key Traits for SuccessStrong ownership mindset with end-to-end accountability for show performanceAbility to think from a user perspective and solve content challenges creativelyLeadership and mentoring capability to build high-performing writing teamsUnderstanding and crafting the workflow as new challenges ariseBalance of creativity and data-driven decision-making