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Visual Creative Strategist
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We are seeking a highly skilled Visual Creative Strategist to drive growth through emotion-led ad creative. The successful candidate will have a proven track record of creating video ads that convert and possess a strong sense of music selection, timing, and visual narrative.
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About the Role
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1. We're looking for someone who can turn insights into scroll-stopping hooks and storyboards, selecting music, pacing, and shot lists that carry the message.
2. The ideal candidate will build concise briefs for UGC creators/editors, source, and manage creators.
3. They'll guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
4. We need someone who can launch rapid tests; read performance (nCAC, CTR, hold rate, ROAS) and iterate fast.
5. Repurpose winners into statics
Responsibilities:
* Own visual creative strategy from concept → brief → edit → test → scale.
* Collaborate with designers, editors, and media buyers on weekly sprints.
* Maintain a swipe file of winning references and trend formats.
* Coordinate whitelisting/influencer assets as needed.
Qualifications:
* Proven record of video ads that convert (please share links/reels).
* Strong sense of music selection, timing, and visual narrative.
* Comfortable with data: can read a dashboard and decide the next test.
* UGC + short-form paid social experience (Meta required; TikTok/YouTube a plus).
* Clear briefs, fast iterations; low-ego, high-ownership.