Product Marketing Manager Role
We are seeking a Product Marketing Manager to drive our product-led growth strategy.
This role is ideal for someone who excels at building campaigns that increase conversions, engagement, retention, upgrades, and cross-sells.
* Develop and execute PLG initiatives by creating high-impact messaging, value propositions, and product comparison landing pages.
* Own in-app messaging using tools like AppCues to onboard, convert, and activate users.
* Collaborate with product, marketing, and sales teams to align go-to-market efforts and drive measurable growth.
* Execute product launches and campaigns leading up to it, and bring a successful playbook you can leverage.
The successful candidate will have a bias for execution, love taking ownership of outcomes, and be an active contributor in the development and management of customer advocacy programs.
Additionally, they will track campaign performance and report KPIs with precision, partner with our success team to collect customer feedback, and document campaign playbooks and external and internal product trainings.