Make a Difference in Healthcare Marketing
This role involves using marketing as a force for change, helping attract the right doctors to underserved communities and boosting their visibility to help them quickly establish their mission.
You'll be working closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to these regions. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Your responsibilities include designing and executing localized marketing strategies, collaborating with recruitment and client teams, running digital paid campaigns, managing content creation, establishing marketing processes, measuring and optimizing campaigns, and managing a marketing trainee.
Key Responsibilities:
* Designing and executing localized marketing strategies to attract doctors and patients
* Collaborating with recruitment and client teams to understand doctor profiles and community needs
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a focus on human-centered storytelling
* Establishing marketing processes and systems
* Measuring and optimizing campaigns based on data
* Managing a marketing trainee
Requirements:
* 5+ years of marketing experience
* Good level of English proficiency (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B and B2C experience
* Entrepreneurial mindset
* Passion for healthcare, purpose-driven work, or community building
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
About This Role:
* Purpose-Driven: You'll help new doctors build their practice and patients access the care they deserve.
* Remote Work: Work from anywhere.
* Impact-First Culture: We measure success in outcomes, as well as clicks and conversions.