**Retention Marketing Specialist Wanted**
We are seeking a skilled Retention Marketing Specialist to drive customer engagement and increase lifetime value across email, SMS, loyalty, and review channels. This role is ideal for someone highly analytical and hands-on, with deep experience in lifecycle marketing and retention tools.
Lifecycle Marketing & Strategy
* Create and manage email and SMS campaigns, flows, and transactional messages across Klaviyo and Attentive to build strong customer relationships.
* Develop lifecycle strategies for welcome series, winback, abandoned cart, post-purchase, and VIP journeys to maximize customer retention.
* Implement loyalty and rewards strategies using Smile.io to increase repeat purchases and customer loyalty.
Segmentation & Personalization
* Create advanced segmentation based on behavioral data, purchase frequency, and engagement to deliver targeted messaging.
* Personalize messaging using conditional logic and dynamic content across email and SMS to improve campaign relevance and performance.
* Continuously refine audience targeting to improve campaign effectiveness and customer satisfaction.
A/B Testing & Optimization
* Plan and execute A/B tests for subject lines, CTAs, send times, and content variations to optimize campaign performance.
* Analyze campaign data and apply insights to optimize future performance and improve customer retention.
* Monitor key retention KPIs: open rate, CTR, revenue per recipient, churn, repeat rate to measure campaign success.
Loyalty & Reviews Program Management
* Manage Smile.io loyalty program setup, segmentation, and campaign execution to increase customer loyalty and repeat business.
* Oversee review collection initiatives using apps like Judge.me or similar to collect valuable customer feedback.
* Integrate UGC (reviews and ratings) into email and SMS workflows to build trust and conversion.
Technical Execution
* Confidently build, QA, and troubleshoot campaigns using HTML/CSS when needed to ensure high-quality delivery.
* Maintain high deliverability and compliance standards for both email and SMS to protect the brand's reputation.
* Work within Shopify to manage customer segments, tags, and product data to enhance customer experience.
**Requirements**
* 2+ years of experience in retention or lifecycle marketing for e-commerce or DTC brands.
* Proven hands-on experience with Klaviyo, Attentive, Shopify, and Smile.io.
* Strong knowledge of email and SMS automation, segmentation, and reporting.
* Experience running review request campaigns via post-purchase flows.
* HTML/CSS familiarity for customizing or debugging email templates.
* Analytical mindset with comfort in using data to guide decision-making.
Bonus Points
* Experience with review platforms like Judge.me, Okendo, or Yotpo.
* Familiarity with GA4, UTM tagging, and multi-touch attribution.
* Background in CRO or on-site retention strategies.
* Experience with referral programs and VIP segmentation.