Product Strategist
We're seeking a skilled Product Strategist to drive the implementation of loyalty and marketing automation platforms for LATAM markets.
* Owning and prioritizing the product backlog for loyalty and marketing automation initiatives.
* Writing clear epics, user stories, and acceptance criteria; maintaining documentation in Confluence.
* Collaborating with global and local teams to deliver high-quality, scalable solutions.
* Supporting integration with the Single Customer View (SCV) and ensuring data governance best practices.
* Facilitating agile ceremonies and ensuring timely, value-driven delivery.
About the Role
This is an exceptional opportunity to leverage your expertise in Agile methodology and sprint management to drive business growth. You will be responsible for bridging the gap between marketing teams and technical delivery groups, ensuring that business needs are translated into actionable features.
Key Responsibilities
* Loyalty and Marketing Automation Initiatives: Own and prioritize the product backlog for these initiatives, working closely with cross-functional teams to ensure successful delivery.
* Documentation and Collaboration: Write clear epics, user stories, and acceptance criteria, and maintain documentation in Confluence to facilitate communication and collaboration.
* Solution Delivery: Collaborate with global and local teams to deliver high-quality, scalable solutions that meet business needs.
* Data Governance: Support integration with the Single Customer View (SCV) and ensure data governance best practices are followed.
* Agile Ceremonies: Facilitate agile ceremonies, ensuring timely, value-driven delivery and continuous improvement.
Requirements
* 5-8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.