About the Role
Keeta is looking for a sharp, data-savvy operator who knows how to unlock growth in a merchant ecosystem. As Merchant Operations Manager – Merchant Growth, you won't be managing accounts day-to-day — you'll be the person who figures out why a merchant segment is underperforming, designs the intervention, and proves it works.
This role sits at the intersection of analytics, strategy, and merchant insight. You'll work closely with merchant-facing teams, but your output is upstream: frameworks, playbooks, and growth levers that scale.
If you've worked in platform operations, marketplace growth, or consulting where your job was to diagnose merchant or partner performance and design targeted solutions — this is built for you.
What You'll Do
Find and Activate Growth Levers
* Identify underexploited growth opportunities across merchant segments — through traffic patterns, conversion gaps, menu performance, and campaign data.
* Design and test targeted interventions: traffic optimization, promotional mechanics, menu restructuring, and operational improvements.
* Build merchant segmentation frameworks that enable more precise, higher-impact strategies at scale.
Turn Data into Merchant Insight
* Analyze behavioral and performance data to surface actionable patterns merchants and internal teams can act on.
* Develop and optimize marketing campaigns across in-app and external channels, using analytics to improve ROI.
* Run structured experiments (A/B tests, pilots) and translate results into scalable playbooks.
Stay Sharp on the Market
* Track competitor strategies, pricing models, and platform dynamics to sharpen your growth recommendations.
* Translate market intelligence into practical guidance for merchant optimization and positioning.
Drive Cross-Functional Execution
* Partner with Product, Marketing, Engineering, and Merchant Management to move from insight to implementation.
* Own end-to-end delivery of growth initiatives — from diagnosis and design to rollout and measurement.
What We're Looking For
Required
* Proven experience in platform operations, marketplace growth, merchant success, or a strategy/consulting role with a merchant or partner focus.
* Strong analytical foundation — comfortable with Excel, BI tools;
able to build a case from data.
* Experience designing or managing growth programs with measurable outcomes.
* Strong communicator who can translate complex analysis into clear recommendations for both internal stakeholders and external partners.
* Fluent English;
cross-border collaboration is part of the job.
What Will Set You Apart
* Experience in food delivery, on-demand platforms, or e-commerce marketplaces.
* Background that combines analytical rigor with a client or partner-facing lens — you understand how merchants think, not just what the numbers say.
* Track record of identifying non-obvious growth levers and getting cross-functional buy-in to act on them.
* Comfort with ambiguity and structured problem-solving — you define the question as often as you answer it.