We are seeking an experienced
PBN Specialist
to manage, optimize, and grow our network of websites for SEO purposes. The ideal candidate will have strong knowledge of link-building strategies, PBN management, hosting, domain acquisition, and footprint avoidance. This role requires both technical expertise and creativity to ensure long-term ranking improvements while minimizing risk.
Key Responsibilities
PBN Setup & Management
Acquire, evaluate, and manage expired or auctioned domains with strong authority.
Set up and maintain hosting environments across different providers to diversify IPs.
Install, configure, and secure WordPress or other CMS platforms for PBN sites.
Regularly update sites with relevant, high-quality content to maintain authority.
SEO & Link Building
Strategically place backlinks across the network to support main money sites.
Monitor backlink effectiveness using SEO tools (Ahrefs, SEMrush, Majestic, etc.).
Ensure natural link profiles with proper anchor text distribution.
Footprint Avoidance
Implement best practices for WHOIS privacy, hosting diversity, CMS theming, and content variation.
Continuously audit PBN sites for any detectable patterns or risks.
Content & Optimization
Coordinate with writers to publish unique, niche-relevant articles.
Optimize posts with SEO best practices (on-page SEO, metadata, internal linking).
Monitor site health and performance metrics.
Reporting & Analytics
Track rankings, traffic, and link impact.
Provide regular performance reports to the SEO manager or team lead.
Recommend adjustments to maximize ROI.
Qualifications
3 years experience managing PBNs and advanced link-building campaigns.
Strong understanding of SEO principles (on-page, off-page, and technical).
Experience with hosting, cPanel, WordPress setup, and DNS management.
Knowledge of domain metrics (DA, DR, TF, CF) and how to evaluate domains.
Familiarity with tools like Ahrefs, SEMrush, Majestic, Moz, and Screaming Frog.
Attention to detail to avoid footprints and penalties.
Strong problem-solving and analytical skills.
Preferred Skills
Experience in content creation and keyword research.
Knowledge of automation tools and scripts for efficiency.
Familiarity with tiered link-building strategies.
Ability to troubleshoot hosting, SSL, and CMS issues.