Manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
Action-Oriented Role
We are seeking a skilled SEM Specialist to join our team of professionals who drive business growth through data-driven decision-making and strategic campaign management.
Key Responsibilities:
* Optimize ad performance through advanced analytics and metrics (ROAS & CPA).
* Develop and implement creative testing and ad iteration strategies to enhance engagement and conversion rates.
* Analyze market trends and competitor activity to inform campaign strategy.
* Utilize Looker Studio and other analytics tools to generate insightful reports.
Requirements:
To be successful in this role, you will need:
* +5 years of experience running Facebook & Google Ads campaigns.
* Proven expertise in Merchant Center, with a strong understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.).
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Familiarity with remarketing and dynamic product ads.
* Experience working with external feed management platforms (DataFeedWatch or Channable).
Bonus Points:
Experience with SEO (Search Engine Optimization) and creative strategy & ad copywriting for e-commerce can be an added advantage.
This is a full-time position that offers opportunities for growth and professional development in a dynamic and innovative environment.