About the Role
The Account Executive plays a pivotal role in managing client PR campaigns by developing media strategies and maintaining regular communication with clients and media contacts.
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Key Responsibilities
* Develop strategic PR plans tailored to each client's unique needs
* Serve as the primary point of contact for assigned clients, providing exceptional customer service and support
* Build and maintain strong relationships with clients, fostering trust and open communication
* Conduct thorough research to identify key media outlets and opportunities
* Secure and manage media interviews, ensuring seamless logistics and follow-up
* Monitor coverage through various channels, tracking mentions and product features
* Collaborate with team members to deliver writing projects aligned with client goals and objectives
* Stay up-to-date on industry trends and news, identifying timely angles for client exposure
* Provide regular updates and reports to clients, maintaining consistent communication and transparency
Requirements
* Strong understanding of PR principles and practices
* Excellent communication and interpersonal skills
* Ability to work independently and as part of a team
* Proven track record of success in media relations and campaign management
* Proficiency in Google Alerts and other media monitoring tools
* Strong attention to detail and organizational skills