Hiring: Media Buyer (Google & YouTube)
Reports to: Director of Marketing
Status: Full-time Contractor
Location: Remote
Position Overview
Are You a Performance-Driven Strategist Who Knows How to Make Google & YouTube Ads Scale?
If you thrive on performance data, love solving ROAS puzzles, and know how to build and scale high-converting campaigns on Google and YouTube, this could be your next big move.
We’re looking for a strategic thinker who can own and scale a multi-million-dollar search engine account. You’ll be responsible for campaign strategy, performance optimization, and growing Google ad spend into the multi-millions, while launching YouTube as a standalone acquisition channel.
This isn’t a plug-and-play role. We want someone who owns results, makes decisive moves, and isn’t afraid to be accountable for outcomes. If you need step-by-step direction or shy away from taking full responsibility, this isn’t the role for you.
Responsibilities
Budget Management & Channel Scaling
* Manage and optimize a $600K/month Google Ads engine, with ~$500K allocated to Search and Performance Max.
* Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
* Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
* Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
* Forecast performance, scale winners, and pull back on underperformers with confidence and speed.
Campaign Strategy & Execution
* Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
* Execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
* Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability.
Performance Optimization
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
* Collaborate with our creative team to brief and test new video and static assets.
Creative & Funnel Collaboration
* Partner with the creative team to ensure video scripts and visuals are optimized for YouTube’s first 5 seconds and beyond.
* Provide feedback on hooks, visual pacing, and CTA integration based on performance data.
* Align paid traffic with appropriate landing pages, upsells, and conversion paths.
Industry Knowledge
* Stay current on platform updates, policy changes, and new ad formats for Google and YouTube.
* Bring new strategies, trends, and tactics to the table that keep us ahead of the competition.
Requirements
* 5+ years running paid Google and/or YouTube campaigns
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
* Proven experience growing ad spend
* Proven track record of scaling performance with ROAS and CAC accountability
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
* Strong data literacy and ability to interpret performance metrics to drive decision-making
* Experience with attribution models and tracking setups (GA4, UTMs, etc.)
* Comfortable writing or editing ad copy for performance, not just branding
* Self-starter who thrives in a fast-paced, data-driven environment
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
* Familiarity with AI tools to streamline analysis or creative ideation is a plus
Additional requirements:
* Willingness to work US time zones, regardless of geographic location.
* Access to a computer
* Reliable internet connection
* Reliable and distraction-free work environment
* Must be fluent in English (read/write/speak)
Offer Details
This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.