Paid Media Specialist - E-commerce Advertising Expert
This role involves managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on direct-to-consumer e-commerce brands. You will optimize ad performance through data-driven decision-making, improving return on ad spend (ROAS) and cost per acquisition (CPA).
Key responsibilities include:
- Managing and scaling paid ad campaigns on Facebook Ads & Google Ads for DTC e-commerce brands.
- Optimizing ad performance through data-driven decision-making, improving ROAS and CPA.
- Developing a deep understanding of e-commerce metrics to drive profitability.
- Conducting creative testing and ad iteration to enhance engagement and conversion rates.
- Analyzing competitors and market trends to identify opportunities and improve strategy.
- Generating reports and insights using Looker Studio and other analytics tools.
The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, as well as hands-on experience with e-commerce stores. Strong analytical skills and proficiency in Google Ads Editor for bulk campaign management are also required. Fluency in English is necessary, and experience with remarketing & dynamic product ads is a plus.