Attract Doctors to Underserved Communities and Boost Their Practice with Localized Marketing Strategies
About the Role
We are seeking a senior marketing professional who can make a real difference in the lives of doctors and patients. As a freelancer, you will work closely with our mission-driven recruitment and marketing agency to help attract qualified doctors to underserved communities and boost their practice through localized marketing strategies.
This role requires a unique blend of creativity, data analysis, and technical skills. You will be responsible for designing and executing strategic marketing campaigns that resonate with purpose-driven physicians and help them build their patient base.
Your responsibilities will include:
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Designing and executing localized marketing strategies to attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements
To succeed in this role, you will need:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* An entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* The ability to be both hands-on/technical and manager
* Flexibility with working hours
* Hands-on experience with Meta Ads Manager, WordPress/HTML, and analytics platforms
Why This Role?
* Purpose-Driven: You'll help new doctors build their practice and patients access the care they deserve
* Remote Work Option: Work from anywhere
* Impact-First Culture: We measure success in outcomes, as well as clicks and conversions