Job Description
We are seeking an experienced WordPress Developer & Landing Page Team Lead to join our team. As a key member of our marketing team, you will be responsible for leading the technical execution of high-stakes marketing campaigns.
The ideal candidate will have direct experience managing technical execution of marketing campaigns with significant ad spend and a proven track record of delivering high-converting landing pages.
You will lead a team of two WordPress developers, managing multiple concurrent projects while maintaining exacting standards required when significant marketing budgets are on the line.
You will be the technical bridge between our marketing campaigns and our HubSpot CRM, ensuring flawless data flow and attribution tracking.
Responsibilities
* Design, build, and deploy high-converting landing pages optimized for paid traffic from various advertising platforms
* Own the complete technical implementation of marketing campaigns from concept through launch
* Ensure pixel-perfect tracking setup across all campaigns, including conversion tracking and retargeting audiences
* Implement and troubleshoot complex tracking scenarios including server-side tracking and multi-touch attribution
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates
* Conduct A/B testing and implement rapid iterations based on campaign performance data
Requirements
* 5+ years of professional WordPress development experience
* Direct experience managing technical execution of marketing campaigns with significant ad spend
* Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team)
* Portfolio demonstrating high-converting landing pages you've personally built and deployed
Technical Expertise
* Proven experience implementing Git-based version control and configuring Continuous Integration/Continuous Delivery pipelines for WordPress
* Expert-level WordPress development skills including ACF, Gutenberg, custom theme development, plugin customization, and advanced page builders
* Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API
* Proven experience with HubSpot CRM integration, forms, and tracking implementation
* Strong command of HTML, CSS, JavaScript/jQuery, and PHP
* Experience with VueJS is a plus
* Experience with conversion tracking pixels across multiple platforms
* Knowledge of Google Tag Manager and server-side tracking implementations
* Understanding of marketing analytics, attribution models, and conversion optimization principles
Benefits
This is a full-time remote position offering competitive salary commensurate with experience, plus comprehensive benefits package.
About Us
We value directness, authenticity, and results over politics or polish. We're building something meaningful for small business owners who are often underserved by the marketing industry.