Performance-Driven Media Strategist
We are seeking a skilled Performance-Driven Media Strategist to join our team. This is a full-time, remote contractor role that offers competitive pay and benefits.
Key Responsibilities:
* Develop and execute strategic plans for Google and YouTube advertising campaigns.
* Analyze campaign data to identify trends and opportunities for growth.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Collaborate with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond.
Requirements:
* At least 5 years of experience running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven experience growing ad spend.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
* Experience with attribution models and tracking setups (GA4, UTMs, etc.).
* Comfortable writing or editing ad copy for performance, not just branding.
* Self-starter who thrives in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
* Familiarity with AI tools to streamline analysis or creative ideation is a plus.
Benefits:
* Competitive pay based on experience, skill level, and geographic location.
* Full-time, remote contractor role open to international candidates.
* Reliable internet connection and access to a computer required.
* Must be fluent in English (read/write/speak).