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Description
Summary:
At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, Communications - Brazil & South Cone, to support and execute the integrated Communications agenda, working closely with the PACS leads in the region.
What You’ll Do for Us
Lead the Communications strategy for Brazil, shaping and protecting Coca-Cola’s corporate and brand reputation across media, stakeholders, and employees in alignment with LATAM and global PACS priorities.
Position Coca-Cola as a trusted and constructive partner in Brazil by creating synergies between Communications, Sustainability, and Public Affairs, ensuring consistent narratives and coordinated engagement.
Drive corporate reputation and sustainability storytelling, translating sustainability commitments and impact into credible narratives that strengthen trust and support long‑term license to operate.
Lead high‑impact, 360‑degree communications campaigns, including coalition‑building and third‑party advocacy, to positively influence public debate on priority business and societal issues.
Build and maintain senior relationships with national and regional media, opinion leaders, NGOs, and key influencers, shaping agenda‑setting and positive positioning among opinion elites.
Provide strategic leadership to Bottler Communications teams, strengthening system alignment, amplifying joint impact, and maximizing influence across the Brazilian market.
Lead crisis preparedness and response, designing and executing contingency and crisis communications plans in close coordination with PACS, Legal, and LATAM teams.
Oversee internal and external communications execution, ensuring consistency with regional and global guidelines, disciplined delivery through the Annual Business Plan (ABP), and effective budget management.
Requirements & Qualifications
Bachelor’s degree required; advanced degree in Communications, Journalism, Public Relations, Business, or related field preferred.
Typically 10+ years of experience in corporate communications, reputation management, or public affairs‑related communications, ideally within large, complex, or highly regulated organizations.
Proven track record leading corporate reputation strategies, crisis communications, and high‑stakes media engagement.
Strong understanding of Brazil’s media, social, political, and stakeholder landscape, with the ability to connect communications to broader business and policy contexts.
Demonstrated experience integrating communications with sustainability and public affairs agendas to build credibility and long‑term trust.
Strong people leadership skills, with experience leading teams and influencing across a matrixed organization and bottler system.
Excellent strategic thinking, analytical judgment, and problem‑solving capabilities.
Exceptional written, verbal, and interpersonal communication skills, with executive presence and confidence.
Fluent Portuguese and English required.
What We’ll Do for You
Global Exposure: Be part of a globally connected PACS and Communications organization, working closely with LATAM and global leaders on reputation and influence strategies.
Iconic Brands: Shape the narrative of one of the world’s most recognized and admired brand portfolios in one of its most important markets.
Learning & Development: Access leadership development programs, global learning platforms, and continuous growth opportunities.
Purpose‑Driven Work: Lead communications that strengthen trust, advance sustainability, and protect the long‑term future of our business and communities in Brazil.
Skills
Agency Relationships, Business Communications, Community Outreach, Copywriting, Data Analytics, Digital Communications, Digital Content, Executive Communications, Media Relations, Microsoft Office, Photography, Press Releases, Public Policies, Public Relations (PR), Search Engine Optimization (SEO), Social Media, Speech Writing, Strategic Communication Planning, Sustainability Communications, User Experience (UX), Video Editing, Videography
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