**Role Overview:**
We are seeking a highly skilled SEM Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
Key Responsibilities:
* Manage and optimize paid ad campaigns on Facebook Ads & Google Ads.
* Optimize ad performance through data-driven decision-making.
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates) to drive profitability.
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce.
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency.
**What You'll Bring:**
A proven track record of success in managing and optimizing paid ad campaigns on Facebook Ads & Google Ads. Strong analytical skills and a focus on revenue-driving decisions. Proficiency with Google Ads Editor and hands-on experience with e-commerce stores.