Data Scientist Role
As a Data Scientist, you will be pivotal in crafting data-driven strategies and personalized marketing initiatives. You will build robust models that inform customer engagement, lifecycle marketing, and product strategy.
* Design, implement, and optimize customer segmentation models, including clustering algorithms to identify actionable buying groups within customer data platforms.
You will work collaboratively with cross-functional teams to develop and scale buying group frameworks that enhance personalization, targeting, and campaign performance.