Key Responsibilities and Qualifications
This is a strategic and technical role at the intersection of marketing technology and fan experience, especially within the fast-paced world of sports and entertainment.
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* Architect and lead the delivery of complex AEP solutions that are scalable, future-proof, and aligned with client goals—particularly those tied to marketing KPIs such as fan acquisition, engagement, conversion, merchandise and ticket sales.
* Partner closely with stakeholders in sports and entertainment organizations to understand their fans' behaviors, journeys, and content consumption habits, and translate those insights into personalized, real-time AEP activations.
* Mentor and support junior engineers, providing guidance on best practices in AEP implementation, data design, and campaign orchestration.
* Drive the technical delivery of AEP projects end-to-end—ensuring on-time completion, high-quality outputs, and alignment with scope and budget.
* Stay current with evolving AEP capabilities and broader MarTech trends to help clients maintain a competitive edge in engaging fans across channels.
* Collaborate cross-functionally with project managers, strategists, and analytics teams to align technical execution with business objectives and measurable outcomes.
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