Senior Mobile Marketing Strategist
We are seeking an accomplished Senior Mobile Marketing Strategist to drive the performance of our mobile marketing initiatives.
This role requires a high level of expertise in developing and executing cross-channel campaigns across paid social platforms, with a focus on achieving optimal ROI. The successful candidate will possess exceptional analytical skills, strong creative vision, and the ability to effectively collaborate with internal teams to deliver results-driven solutions.
Key Responsibilities:
* Creative Testing Framework Development:
* Paid Social Platform Expertise:
* DSP Optimization:
* Performance Analysis:
* Cross-Functional Collaboration:
* Client Relationship Management:
Requirements:
* 5+ Years of Performance Marketing Experience:
* Hands-On Experience with Paid Social Platforms:
* DSP Experience:
* Deep Understanding of Performance Metrics:
* Analytical Mindset:
* Strong Communication Skills:
Bonus Points:
* Experience Working with Mobile Gaming Top-Grossers:
* Familiarity with Creative Scoring and Iteration Systems:
* Experience Optimizing Localization and Geo-Specific Testing Frameworks:
* Background in Creative Production Pipelines:
* Understanding of Creative Fatigue Curves and Scaling Signals: