Product Owner
The Product Owner is responsible for bridging the gap between marketing teams and technical delivery groups, ensuring that business needs are translated into clear, actionable features.
This role involves driving the implementation of Loyalty and Marketing Automation platforms in LATAM markets, working closely with global and local teams to deliver high-quality, scalable solutions.
* Owning and prioritizing the product backlog for Loyalty and Marketing Automation initiatives.
* Writing clear epics, user stories, and acceptance criteria; maintaining documentation in Confluence.
* Collaborating with cross-functional teams to ensure timely, value-driven delivery.
* Facilitating agile ceremonies and ensuring data governance best practices.
Requirements:
* 5-8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong grasp of Agile methodology and sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.