About This Role
We are seeking a seasoned Digital Marketing Specialist to lead our digital marketing strategy, focusing on high-quality lead generation through paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
This role demands expertise in multiple areas, including campaign management, marketing automation execution, creative asset production, website & SEO management, social media management, and analytics & reporting.
* Digital Campaign Management: Develop, manage, and optimize full-funnel digital advertising campaigns across various platforms to achieve qualified lead generation goals, improve lead quality, and maximize ROI.
* Marketing Automation Execution: Implement email campaigns, retargeting, and automated workflows in CRM platforms to nurture leads, ensure accurate data integration, and enable effective tracking for conversion optimization.
* Creative Asset Production: Design and produce brand-aligned marketing materials to elevate brand perception and drive audience engagement.
* Website & SEO Management: Create website content while supporting keyword research and SEO enhancements across the company website and partner platforms to improve search visibility and drive qualified traffic.
* Social Media Management: Create, schedule, and publish content on social media, engage with audiences, and produce short-form video content to support organic growth, strengthen brand presence, and increase follower engagement.
* Analytics & Reporting: Use tools to build weekly reports, analyze performance data to inform campaign strategy, and improve overall marketing effectiveness.
Responsibilities:
* Monitor daily campaign performance and make adjustments based on KPIs.
* Collaborate with cross-functional teams on coordinated campaigns.
* Ensure brand consistency across all creative and digital assets.
* Manage and utilize image libraries for polished visuals.
* Support special projects and stay up-to-date with industry trends and platform changes.
Requirements & Qualifications:
* 5+ years of experience in digital marketing with a mix of creative and performance-based work.
* Demonstrated success managing digital advertising campaigns across multiple platforms.
* Proficiency in WordPress, landing page builders, SEO tools, analytics and tracking tools, and CRM platforms.
* Strong proficiency in Adobe Creative Suite.
* Analytical mindset with the ability to turn performance data into actionable strategies.
* Excellent written and verbal communication skills in English.
Benefits:
* Competitive compensation.
* Opportunity to shape the digital engine of a premium brand.
* Remote work flexibility with a collaborative team.
* Access to professional development and growth opportunities.