Job Description
As a Business Analyst, you will be responsible for optimizing traffic allocation through data analysis to drive transaction growth. This role requires 4+ years of experience in traffic analysis, SQL expertise, and project management skills.
Key Responsibilities
* Develop traffic analysis frameworks based on business objectives to guide traffic allocation optimization.
* Evaluate user-side traffic evaluation mechanisms, optimize traffic resources, and drive iterative traffic strategies.
* Analyze in-app user behavior to understand how traffic allocation drives transaction growth and provide actionable recommendations.
* Assess various traffic allocation methods to identify high-efficiency investment opportunities.
* Participate in goal-setting, experiment design, monitoring, and evaluation of key traffic distribution projects.
Additionally, you will have the opportunity to collaborate with global teams on Meituan's international expansion.
Requirements
* 4+ years of experience in internet traffic analysis with deep business logic understanding (traffic operations experience preferred).
* Strong logical thinking with both strategic vision and attention to detail.
* SQL proficiency for data extraction, analysis, and insight-driven reporting.
* Project management skills and effective stakeholder communication.
* Goal-oriented, self-motivated, and skilled in summarization.
This role offers direct business impact and the opportunity to work with international talents.