Basic Infomation
Department:
Daraz
Degree:
Bachelor
Work Experience:
3 year
Job Description
Key Responsibilities
Brand Strategy Development
• Develop and implement comprehensive brand strategies aligned with business objectives.
• Define and maintain brand guidelines to ensure consistency across all touchpoints.
Market Analysis
• Conduct market research to understand customer preferences, competitor activities, and industry trends.
• Analyze data to identify opportunities for brand growth and differentiation.
Campaign Management
• Plan and execute innovative marketing campaigns across digital and traditional platforms.
• Collaborate with creative teams to deliver high-quality content that resonates with target audiences.
Cross-Functional Collaboration
• Work closely with product, sales, and marketing teams to align brand initiatives with business goals.
• Partner with external agencies for design, advertising, and media planning.
Performance Tracking
• Monitor and report on campaign performance metrics, using insights to optimize future initiatives.
• Manage the brand budget effectively, ensuring all activities deliver maximum ROI.
Customer Engagement
• Foster a strong connection between the brand and its target audience through storytelling and innovative strategies.
• Champion customer feedback to refine brand messaging and offerings.
Position Requirement
Candidate Requirements
• Ability to build and maintain strong relationships with key clients.
• Excellent interpersonal and communication skills to foster trust and collaboration.
• Strong persuasion and negotiation skills to close deals effectively.
• Ability to upsell and cross-sell products or services.
• Understanding of industry trends, competitor activity, and market dynamics.
• Ability to align business strategies with customer needs.
• Ability to work in a fast-paced, ever-changing business environment.
• Resilience in handling client challenges and meeting revenue targets.
Job Qualifications
• Bachelor's degree or Professional qualification in Marketing, Business, or a related field
• 3 years' or more experience as a Key Account Manager or similar role, ideally in a fast-paced industry.
• Strong understanding of brand management principles, market research, and consumer behavior.