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Retention project manager (marketing)

Franca
A Hiring Group
Projectista
Anunciada dia A 16 h atrás
Descrição

Company DescriptionHiring Group is dedicated to connecting companies with top talent and helping professionals find roles where they can thrive. We specialize in recruiting and retaining candidates across a variety of industries, including marketing, software development, customer service, and executive roles. Whether it's for startups, mid-sized businesses, or nationwide companies, we tailor our solutions to meet unique hiring needs. By focusing on building strong teams, we contribute to the long-term success of the organizations we support. Hiring Group is committed to providing Equal Employment Opportunities to all applicants regardless of background or identity.Retention Project Manager (Omnichannel | Customer Lifetime Value | AI Automation)Are you passionate about enhancing customer experience and driving loyalty? We're looking for a Retention Project Manager to lead and optimize omnichannel retention strategies that strengthen customer lifetime value across multiple touchpoints.You will play a key role in developing, executing, and optimizing retention programs, collaborating with cross-functional teams, and driving data-informed decisions to improve post-purchase experience and reduce churn.Key Responsibilities- Lead omnichannel retention projects by planning and implementing end-to-end strategies that enhance customer lifetime value and strengthen engagement across web, mobile, email, social, and customer service channels.- Manage and align Marketing, Product, Sales, Customer Service, and IT teams to ensure smooth delivery of retention initiatives.- Track project timelines, deliverables, and KPIs while maintaining transparency and communication across all departments.- Analyze customer behavior, churn trends, and engagement metrics to identify growth opportunities and propose actionable improvements.- Support A/B testing and experimentation to refine campaigns and improve conversion.- Contribute to customer journey mapping, loyalty programs, and post-purchase experience improvements to build long-term retention.- Prepare performance reports and presentations for leadership, highlighting key insights, challenges, and optimization recommendations.Qualifications- Bachelor's degree in Marketing, Business Administration, Project Management, or Data Analytics.- 5+ years of experience in marketing retention, preferably within trade or consumer market sectors.- Proven record in customer lifetime value, loyalty programs, or retention project management.- Familiarity with CRM, automation, and analytics tools such as Salesforce, HubSpot, Braze, Google Analytics, and Tableau.- Knowledge of AI automation or ChatGPT/LLM tools is a strong plus.- Excellent command of English (upper-intermediate to fluent).Skills & Attributes- Strong entrepreneurial mindset — self-driven, strategic, and capable of executing with minimal supervision.- Excellent analytical and organizational abilities.- Proactive problem-solver with a customer-first mentality.- Outstanding communication and stakeholder management skills.

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