Overview
What do you get to do in this position?
The Innovation/ IA Tools SAMl Launch Leader within Services Commercial team is in charge of deploying EcoCare offer/CPQ4S (Power, Digital Power and Secure Power) in a country where no launch leader is available as well as take care of AI toold portfolio deployment and adoption.
She/He will work closely with the Global Services tem and various teams within the related country (Commercial teams, offer management, Marketing and Operations) to effectively launch and scale this new and strategic offer developed by the Global Services Transformation League.
Primary areas of focus for the position:
You will partner with Offer Marketing/Management Leader and be directly responsible for developing value proposition and product launch strategy by identifying target segments, channels, applications, personas, and Go-To-Market.
You will be directly responsible for executing the launch and Go-To-Market strategy to generate demand by partnering with Marketing Communications, segment leaders and commercial and sales organization.
Collaborate with Marketing Communications and segment leadership to develop marketing message for launch events, trade shows, company website, brochures, promotional videos, banners, social media communication, and thought leadership activities.
Collaborate with various operations teams (middle office, execution, etc.) to ensure feasibility of offer delivery.
Lead presentation of the offers at target trade shows.
Localize training material to train sales, specifiers, and quotations teams, and be the Master Trainer for these teams in coordination with Category Managers.
Estimate, secure and manage budget for offer launches.
Collaborate with launch leaders of companion offers, and global marketing leadership.
Track launch success.
Detailed activities by stream
GTM Support
Perform customer platforming with Sales leaders (Capex, Segments, Services) to define the right GTM and the targeted segments
Define GTM strategy and simplify sales messaging with weekly feedback sessions with Sales Ops
Create with Global Marcom the Inside Sales Support Strategy to push the EcoCare/CPQ4S Launch (e.g., Sales & Marketing Automation campaign, IB Campaign)
Training (for Sales and Beyond)
Localize Training content for remote and in-person learnings (Services Sales, Inside Sales, V1s, Channels, tendering and other internal teams for awareness)
Demo the Digital Features to support Sales force pitching the offer
Feedback Sessions with Services Sales to reinforce their offer comprehension and understanding
FAQ updates based on Sales Feedback
Clarify offer definition as an outcome for future training events
Localize MLL Training Content
Performance Management / Data Analysis / BI (In conjunction with Local Offer Manager)
Financial metrics and reporting
EcoCare Dashboard creation/update from Salesforce / Net Orders to Tableau
Pricing and tendering implementation
Coordinate Value-Base Pricing workshops with Category Managers and Pricing leader
Identify relevant quotation tool(s) with Power Systems team to make EcoCare easy to quote with new products
Localize Offer / Quotations template in Services quotation tool (CPQ or other)
Coordinate process and tools experts – CPQ4S, mySchneider, bFO, bFS ,… to insure End to End process
Coordinate selector Updates/Modifications (e.g., working with the agile Selector team to make modifications and ease quotation process)
Coordinate with mySchneider deployment team to unlock the full potential of EcoCare
Participate to hypercare (win room) sessions with Sales and tendering teams to provide support at quotation stage and collect feedback during negotiation period.
Offer Evolution/Improvement
Drive convergence of Active ranges (ex. Sirius) with EcoCare
Integrate new features from LOB leagues in the local offer roadmap
Collect local competitive landscape information to enrich local Sales battle cards
Insure Products new developments are supporting EcoCare strategy
Support Product Owners in collecting Voice of Customers, developing competitive analyses, identifying offer gaps, and building business cases for feature development requests as part of Offer Creation cycle
Internal Communications
Manage community calls to increase offer awareness and adoption
Publish success stories on Viva engage (Yammer)
Promotion / external communication
Estimate, secure and manage budget for EcoCare /CPQ4Slaunch.
Marketing events (content creation and participation to launch events, trade shows
Provide Global Marcom with the proper offer content (brochures, promotional videos, banners, social media communication, and thought leadership activities) to drive successful campaigns
Localize pitch for Sales force
Update Company website with EcoCare landing page
Qualifications
This job might be for you if you have:
English advanced language
Marketing communications and storytelling skills with technical aptitude
Strong initiative, self-motivated and willingness to learn
Critical thinking and problem-solving skills
Ability to work cross-functionally with other departments
Ability to multi-task and deliver high quality results
Leadership skills to influence priorities
Communication skills to collaborate with multiple actors
Willingness to travel and spend several consecutives in a country during the launch phase
Venha fazer parte da nossa equipe! Candidate-se hoje.
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