This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Manager. In this role, you will play a pivotal role in driving high-quality leads and supporting pipeline growth through integrated, multi-channel marketing campaigns. You will work closely with sales and marketing teams to refine customer profiles, execute account-based marketing programs, and foster collaboration across functions. This position is designed for an individual who is passionate about leveraging data-driven insights to optimize marketing strategies and enhance brand positioning in the competitive landscape.
Accountabilities
* Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales and product marketing.
* Plan and execute integrated, multi-channel lead generation programs across various platforms.
* Support and execute account-based marketing (ABM) initiatives aligned with key segments.
* Collaborate closely with sales to synchronize marketing campaigns with outbound efforts.
* Own campaign strategy from concept through execution and performance reporting.
* Create and manage diverse campaign content tailored to target audiences.
* Provide guidance on audience segmentation and creative direction to maximize engagement.
* Partner with design teams to ensure alignment with brand standards.
* Support competitive displacement and growth initiatives through targeted campaigns.
* Plan and execute webinars and events as part of lead generation strategies.
* Monitor campaign performance, using data to optimize outcomes.
* Collaborate with marketing operations to enhance automation workflows.
Requirements
* Bachelor's degree in marketing, communications, or a related field.
* 5+ years of experience in B2B lead generation or demand generation roles.
* Experience in supporting or executing ICP-based targeting and ABM programs.
* Strong understanding of multi-channel campaign strategy and execution.
* Excellent writing skills with experience in content creation across channels.
* Ability to transform insights into results-driven campaigns.
* Strong project management skills to handle multiple priorities.
* Data-driven mindset with experience in campaign performance analysis.
* Experience collaborating with sales, marketing operations, and creative teams.
Benefits
* 100% remote, full-time position.
* Competitive salary range of $100,000 - $122,000 annually.
* Medical, dental, and vision insurance.
* Employer-paid life and long-term disability insurance.
* 15 days of accrued PTO annually, plus paid holidays.
* 401k retirement plan.
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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