Job Overview
We're seeking a skilled professional to lead our public relations efforts in Latin America, targeting key markets such as Brazil, Mexico, Argentina, and Chile.
1. This role involves managing PR execution for launches and ongoing brand activations, aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
2. The successful candidate will own the LATAM PR Plan – Develop and execute the regional PR calendar and embargo plan; ensure alignment with global launches and LATAM sales priorities.
3. Cultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
4. Host virtual and local events; manage press lists, invitations, materials, and post-event follow-ups.
5. Coordinate product reviews – Manage sample allocation, delivery, and follow-up process with regional media outlets.
6. Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
7. Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
8. Track press coverage, analyze media performance metrics, and deliver post-launch summaries.